About Us

Welcome to Clear Choices Clean Water!

Clear Choices Clean Water is a program designed to increase awareness about the choices we make and the impacts they have on our streams, rivers, lakes, and reservoirs. After all, this is our drinking water, the water we play in, and a vital part of nature’s ecosystems. Water-friendly practices help to protect our precious water resources.  By educating individuals on these actions and giving them the tools needed to make behavior changes, Clear Choices Clean Water empowers everyone to do their part for water quality and conservation.

Our mission is to inspire widespread behavior change that reduces water pollution and protects water supplies.

Through partnerships, multimedia resources, and real-time environmental impact measurements we educate citizens and foster personal engagement in water resource protection.

Clear Choices Clean Water – Chesapeake Bay

Waterkeepers are the heart of our organization. Waterkeepers Chesapeake is a coalition of 17 Waterkeeper programs working to make the local waters of the Chesapeake and Coastal Bays swimmable, fishable and drinkable. We amplify voices of each Waterkeeper and mobilize these organizations to fight pollution and champion clean water. The scope of our work centers on the rivers, streams, creeks and bays of the Chesapeake and Coastal Bays Watersheds that are protected by our 17 Waterkeepers. This includes a 64,000 mile watershed and a population of more than 18 million people throughout the states of Virginia, Maryland, West Virginia, Pennsylvania and the District of Columbia.

Clear Choices Clean Water Chesapeake Bay is an affiliate campaign of the national Clear Choices Clean Water campaign. The campaign started in Indiana in 2010. The Tippecanoe Watershed Foundation, the White River Alliance, and the Indiana University-Purdue University at Indianapolis Center for Earth and Environmental Science teamed up to implement this unique strategy to increase awareness and knowledge about residential yard choices and their impacts on water quality in our watersheds. Although the focus began in Indiana, it is spreading across the country and the pledge choices are continuing to grow.

How Does It Work?

The choices we make everyday can impact the health of our local waterways. Some of the most difficult pollution to control is the polluted runoff from our roads, parking lots, yards and farms. Whenever it rains, trash, oil, dirt, fertilizer, and loads of other pollutants run into our local rivers and streams – and ultimately the Chesapeake Bay. What you do matters. This is one reason behind Waterkeepers Chesapeake’s Clear Choices Clean Water Campaign designed to increase awareness about choices we make and the impact they have on our rivers and streams. Individuals, adults and kids, are encouraged to pledge to either start, or continue, good behaviors that make a difference for water quality and for water conservation. Our interactive map will show how much pollution is reduced by your action and will show the collective impact of thousands of pledges across our region.

The focal point of the program is this unique, interactive website that is supported by complementary outreach resources and built-in viral marketing elements. The best way to understand our effort is to TAKE A PLEDGE – try any of the action pledge options from the ‘Take A Pledge’ menu. You will see how taking a pledge provides you immediate personalized data about the positive impacts your specific action has made for our waters. Pledges are also ‘put on the map’ via a push pin marker that helps the pledge taker visualize how their pledge of action, alongside thousands of others, will impact water quality in their watershed. These two outcomes help people comprehend how they made a difference, allowing them to feel part of something bigger, something socially relevant, something transformative. 

Our Waterkeepers

Blue Water Baltimore – Baltimore Harbor Waterkeeper

Potomac Riverkeeper Network – Potomac Riverkeeper, Shenandoah Riverkeeper, Upper Potomac Riverkeeper

ShoreRivers – Miles-Wye Riverkeeper, Choptank Riverkeeper, Sassafras Riverkeeper, Chester Riverkeeper

Arundel Rivers Federation –  South, West, Rhode Riverkeeper

James River Association – James Riverkeeper

Assateague Coastal Trust – Assateague Coastkeeper

Patuxent Riverkeeper 

Lower Susquehanna Riverkeeper

Middle Susquehanna Riverkeeper

Gunpowder Riverkeeper

Anacostia Riverkeeper

Severn Riverkeeper